• Description

ca. late 1950's - early 1960's
Size H 90 x W 181 x D 1.5cm
Price $1590

This is a massive sign. It is much larger than the typical Japanese enamel advertising signs.

This size suggests it was a primary piece of outdoor advertising, likely mounted high on the facade of the building or along a major street. Rarity is significantly increased for signs of this scale. Most surviving enamel signage is much smaller.

The translation of this sign is for a Link Store (agent) that offers Installment Payments for Toshiba Appliances(appliance manufacturer). Producing a high-quality, multi-color enamel sign of this size would have been a significant investment by Toshiba, indicating its importance during the peak of the post-war appliance boom.