• Description

Origin: Japan (Export Market)

Era/Date: ca. late 1950's - mid 1960's (Shōwa Period)

Material: Painted Metal

Size: H 45 x W 122 x D 2cm

Price: $950

Stock#: SV95

Shipping: Category 5

Vintage Coca-Cola Export Metal Sign (c. 1950s–60s) | Japanese Market Edition

This is a rare and highly collectible piece: a genuine vintage Coca-Cola Export Sign made specifically for the Japanese market. Produced during the late 1950s to mid-1960s, these export signs were produced in much smaller quantities than domestic US signs, making them exceptionally sought after. The sign’s large horizontal format (H 45 x W 122 x D 2cm) and classic colour scheme are instantly recognisable global iconography.

Bilingual Authenticity

The key detail confirming its provenance is the text within the iconic red graphic. It includes both English and Japanese script, reflecting the brand’s commitment to securing its trademark as it officially entered the Japanese market in the late 1950s:

  • English: "TRADE MARK REG."

  • Japanese Katakana: コカ・コーラ (Koka-Kōra)

  • Japanese Kanji: 登録商標 (Tōroku Shōhyō / Trade Mark)

The presence of the original contoured bottle graphic places this piece firmly within the era of post-war market expansion, documenting the introduction of this American cultural icon into modernising Japan.